An Example of Irresponsible Marketing?

Tuesday, June 3rd, 2008

Recently, a well-known marketer sent out an email fanning the flames of outrage regarding Aweber’s new price structure.

In case you don’t know what I’m talking about, for YEARS we’ve all enjoyed the exceptional email deliverability we could all get for just $19.95 per month.

It’s an incredible value.

Honestly, I’m not real happy about the new pricing either - but that’s not what this message is about.

It’s about irresponsible marketing.

Because this “well-meaning” marketer definitely didn’t give you the whole picture.

Here’s what I mean…