Archive for June, 2008
To Be You, Or Not To Be You – That is the Rhetorical Question
Thursday, June 19th, 2008It never ceases to amaze me, the things that people will take the time to write out (many times in long hand); thoughts, opinions or them talking to or about themselves. Often times in very, um, shall we saw colorful fashion?
It’s one of these “general correspondences†that I would like to take a few minutes of your valuable time to address.
Where Can I Find Good Direct Mail Campaign Ideas?
Tuesday, June 10th, 2008A reader asks: “Where exactly is the best place to get ideas for good direct mail campaigns?” He wants to integrate direct mail into his business but believes he is stuck at step 1. Here are a couple of the ideas we shared with him:
How NOT to do Telephone Marketing With Your Customers!
Tuesday, June 3rd, 2008You’ve probably gotten one of these calls.
Guru’s Client Rep calls up and tells you he appreciates you. That you’ve been a great customer. And because of the fact that you’re a great customer the Guru wants to offer you a special deal not available for anyone else. And you can’t tell anyone about this special deal because it would make them feel bad – this is JUST FOR YOU. And just because you’ve been an awesome and loyal customer.
An Example of Irresponsible Marketing?
Tuesday, June 3rd, 2008Recently, a well-known marketer sent out an email fanning the flames of outrage regarding Aweber’s new price structure.
In case you don’t know what I’m talking about, for YEARS we’ve all enjoyed the exceptional email deliverability we could all get for just $19.95 per month.
It’s an incredible value.
Honestly, I’m not real happy about the new pricing either – but that’s not what this message is about.
It’s about irresponsible marketing.
Because this “well-meaning” marketer definitely didn’t give you the whole picture.
Here’s what I mean…
