By Lee Collins | June 23, 2009
What happens when you combine the power of Web 2.0 Internet and tried and true Direct Response Marketing techniques?
That’s the question we asked ourselves almost two years ago, and Hybrid Marketing was born.
But there was still a void. Maybe not a void but we felt there was something bigger. Something we were missing. So for the past 20 months we went searching for that missing ingredient.
You see, what we realized (and you will too when you really think about it) is the people making the most money online (consistently, and that’s important) were the people who came from the OFFLINE world.
People like Dan Kennedy. And John Carlton. And Ted Nicholas. And Robert Allen. And Frank Kern. And Mike Filsaime. And T.J. Rohleder. And Michael Penland. And… the list goes on, but I think you get the idea. These are the people who use Direct Response Marketing techniques as a WEAPON and consistently crush it online.
These are our mentors. And most are now close friends.
And through studying Direct Response Marketing DIRECTLY from the Masters, our Hybrid Marketing system took on a whole new life. A life that was MUCH bigger than me and Robin could nurture by ourselves.
So from Hybrid Marketing, and our study of OFFLINE Direct Response Marketing, a new era is born.
The era of Direct Response Marketing 2.0!
Direct Response Marketing 2.0 is the TRUE synergy of online and offline marketing. It combines the prowess of our Hybrid Marketing system, with the tried and true direct response skills of crusty “I was making money online before there was an Internet” marketer Alan Bechtold (we love ya man), copywriting genius “Million Dollar” Mike Morgan, and branding expert Erik Stafford into something that could change your perception of MARKETING forever!
- Did you know: If you’re just an Internet Marketer you’re leaving an estimated 72% of your potential profits on the table? The Internet is just ONE media for your message, so why limit yourself to earning so little?
- Did you know: An estimated 50% of email NEVER reaches the intended recipient? Contrast this to REAL MAIL where over 92% is consistently delivered to the intended recipient!
But rather than ramble on, I want to invite you to enjoy our creation - Direct Response Marketing 2.0: The next generation of online and offline Synergy! We’ll give you FREE access to a DVD we’ve put together for you and a complete, state of the art online eCourse that takes you from simple Internet Mar(ke)ter to a REAL Direct Response Marketer in 10 quick lessons.
Grab this now before we start charging for it => http://www.DirectResponseMarketing20.com
– Lee Collins and Robin Collins
Direct Response Marketing Experts
Topics: Direct Response Marketing | Give Your Two Cents »
By Lee Collins | May 14, 2009
Whether you’re a beginner, mid-level, or veteran Internet marketer you’re gonna LOVE these 36 step-by-step videos created for Internet Marketing enthusiasts who are Looking for Easy Ways to Increase Web Traffic, Boost Sales, and Convert More of Your Visitors Into Loyal, Paying Customers!
Does that sound like you?
If so, you’ll love these “instantly actionable” videos (and the rock-bottom price)!
Check out www.InsiderLessons.com, and grab the cool free bonus video from Michael Cheney and Andrew Fox!
Topics: Direct Mail, Marketing With Video, Mobile Messaging | Give Your Two Cents »
By Lee Collins | May 13, 2009
Read this Headline and see what you think:
“BREAKING NEWS: Himalayan Miracle Money Manifestation Puts MILLIONS in Your Pocket — Literally OVERNIGHT!”
When I read the headline, my first thought was “this is crazy”.
Then as I read the story I became fascinated with the possibility that had been laid out in front of me. I mean, yes… we’re pretty successful online but if I could really “Easily Tap Into a Stunning Waterfall of Wealth… Doing NO Work” well why not give it a try? Right?
What happened when I clicked on “Get More Info” shocked me beyond belief…
See for yourself: www.MiracleMoneyManifestation.com
Topics: General Rantings, Where Are Lee and Robin | Give Your Two Cents »
By Robin Collins | March 4, 2009
“The weight of this crisis will not determine the destiny of this nation. The answers to our problems don’t lie beyond our reach.
They exist in our laboratories and our universities; in our fields and our factories; in the imaginations of our entrepreneurs and the pride of the hardest-working people on Earth.
Those qualities that have made America the greatest force of progress and prosperity in human history we still possess in ample measure.
What is required now is for this country to pull together, confront boldly the challenges we face, and take responsibility for our future once more.”
(Source: Transcript of President Obama’s speech to Congress, 24 February, 2009)
Did I read this right? Did the President of the United States of America just tell Congress and the American people that we had to actually take responsibility for our futures?
Really? And has hell frozen over too?
Let me first be honest and share that I did not vote for President Obama. I don’t want to waste our precious time discussing reasons and perspectives for how we voted.
Rather, I want to applaud a man for taking such a non-politically correct stance as to say that we not only are responsible for our futures - but that we actually must step up and take back control in our lives to bring our country back to the greatness it has historically represented.
Entrepreneurs and rebels built this country.
It was our forefathers imagination that envisioned a world without tyranny and it was the American “get it done” attitude that is responsible for the industrial and economic revolution that was felt around the world.
Sadly, in recent years the Entrepreneur has been demonized by the victim oriented class warfare rhetoric spouted from so many of our elected officials.
The same rhetoric that is used to brain wash us into a follower mentality dependent on our Government for our very lifely hood.
Many fellow Americans have fallen right into this vote buying mind trap. And I don’t feel that it is totally the public’s fault for curtailing to this load of bullshit.
When you are inundated by a biased and agenda driven media 24 hours a day, even the strongest of us will begin to doubt our beliefs.
But there is hope!
We have a newly elected President who used the very marketing tactics that successful Entrepreneurs are using in their business every day.
What better way to honor the very economic cornerstone of our country
than to successfully use the marketing tactics and strategies of the entrepreneur
to become the President of the United States?
Come on, President Obama didn’t do anything original. He just used all of the great, proven marketing strategies that are out there.
His team used social media (My Space, Twitter and Face book) to connect in a non-intrusive way to the multi-media driven masses that we have become. And they sprinkled in the tried and true Direct Mail strategies to reach us via our mailboxes and other offline means.
TV, radio, phone broadcast messages, social media, direct mail - this man used every possible marketing tactic out there to get elected.
<<Hybrid Marketing anyone?>>
He kept us posted on all of his latest platforms, but more importantly he tapped into the emotional need of the country.
We needed to be inspired, we needed hope and we needed a fresh face that spoke to us in the way we wanted to be spoken to. And he delivered.
<<Remember, people invest with their emotions and justify this decision later with logic. Brilliant strategy.>>
Don’t you think that if President Obama was able to use these techniques and strategies to attain the highest level of personal achievement in the world, that you could use these same strategies to be successful in your own business?
Seems pretty damn do-able when you put it in that perspective, doesn’t it?
“Now, if we’re honest with ourselves, we’ll admit that for too long, we have not always met these responsibilities — as a government or as a people. I say this not to lay blame or to look backwards, but because it is only by understanding how we arrived at this moment that we’ll be able to lift ourselves out of this predicament.”
I couldn’t have said it better myself. It’s time to take back control and be responsible for ourselves and our country. Get over all of the bumps in the road, the job lay offs and even failures.
It’s time to cowboy up and take back control of our futures. It can be done…with the imagination and courage of the Entrepreneur.
Now I know, I can already hear your mind talking back a little…
“Sure President Obama had a great marketing campaign - cause he had a whole team of folks with the know how and experience to take him to his desired end result.”
Well, yea. Absolutely.
I am in no way trying to tell you that you have to do any of this on your own. Far from it.
You just need to get hooked up with a super star team like President Obama’s marketing team, right?
Wouldn’t that make it all much easier?
Well, hell, that’s easy.
There’s a team of marketing experts coming together in Las Vegas at the end of March. Experts in Social Media, Pay Per Click, Direct Mail, Video marketing, blogs and much more.
All you have to do is get there and the rest will fall into place - just like it did for President Obama.
“The weight of this crisis will not determine the destiny of this nation.”
And is not the fate of our own economic future.
“…the imaginations of our entrepreneurs and the pride of the hardest-working people on Earth” is still alive. We can show the world that we roll over for no one. We as Americans are worthy of leading the rest of the world.
In the very words of our President, the Imagination of the Entrepenuer will lead us out of darkness once again.
Isn’t it time we all faced up to our responsibility to get our own lives back on track and get this country back to the economic giant of yester-year?
Yep - I think so too.
See you in Vegas.
http://www.rockstarplatinumlive.com/marketingshow.html
Topics: General Rantings, Live Seminars, Offline Marketing | 2 Comments »
By Robin Collins | February 24, 2009
That’s right…you read it here first.
One of the most influential investment advisers of all time & colossal best selling author of a few of THE MOST READ business books on the market (”Multiple Streams of Income“, “Creating Wealth” and “Nothing Down“) will be a VIP guest at RockStar Platinum Live in Vegas!
We couldn’t be more happy that our friend, Robert Allen, was able to open his schedule up enough to attend RockStar Platinum Live.
Once we shared with Allen our mission to hold an event that would
- Pass along the knowledge directly to entrepeneurs and business owners on key strategies and tools that would help their businesses thrive and grow
- Provide an abundant networking environment where guest will find resources right in the audience, as well as have personal VIP “elbow rubbing” time with all of our RockStars
- Express the lifestyle that we all crave by throwing in some real “Let Your Hair Down” play time….
Robert was in!
Then once we shared the line up of our RockStar Guest Educators - he immediately went to work to free up his calendar just so he could be there.
The RockStar Crew are SUPER stoked to give you the opportunity to learn killer insights into investment and overall business strategies from the man who co-wrote “The One Minute Millionaire Challenge” with Mark Victor Hansen.
After all, this is the answer to the most common question that we get!
Question: “How do I take my business to that next level of success - and how do I do it NOW?”
Answer: Surround yourself with men and women who have made the level of success that you desire and then….listen. And then do exactly what they did.
How many opportunities do you think will come along in your life time for you to spend quality personal time with a man who has experienced as much business success as Robert Allen?
Add into that question the rest of our RockStar line up and your answer will be JUST ONCE.
And that opportunity of a lifetime happens
in Las Vegas at the end of March.
So take your first “what’s my next step” que from Mr. Robert Allen himself. Free up your calendar and get your ass to Vegas!
http://www.RockStarPlatinumLive.com
Topics: Live Seminars, Offline Marketing | Give Your Two Cents »
