A lot of people believe pop-ups are annoying, but the fact is they are VERY effective when used correctly.
That’s what Video #1: “Insane Conversions From Targeted Dialog Boxes” is all about! In this month’s session, we take a look at ‘indestructible pop-ups’ using a very Web 2.0 ‘lightbox’ style technique for generating pop-ups that are unblockable in all the major browsers.
The cool thing is, instead of being annoying and offensive (like most pop-ups are), we look at ways to add value to your visitor’s browsing experience with some brand new Javascript techniques and sliders that have taken failing response rates from ‘old’ style pop-ups… and bumped them up to 20% or more.
You also get Video #2: Creating “The Ultimate Countdown Offer”. This premise takes the pop-up concept from the first video of this month’s series one step further, and represents one of the most effective ‘urgency’ creation techniques available in Internet marketing.
What we’re going to build in this video is a ‘Countdown lightbox’. Essentially, this is a pop-up that has a pre-defined expiration period for your visitor to take a certain action before the clock hits zero… or they lose out for good.
Then we jump into Video #3: “The Slide-Up Bar Visitors Can’t Help But Notice”. This one’s an interesting play on the classic pop-up box, and is so ‘under the radar’ as far as being seen as one, that the visitors reflex reaction is to stop and pay attention rather than simply hit ‘close’ (at least in my own observations!)
It works by ’sliding up’ a footer that contains time-sensitive, pertinent information. (You’ve seen this cool footers, right? Well now you’re gonna see exactly how to put one on your website!)
Grab everything right now at InsiderLessons.com.
Note: content is added monthly at InsiderLessons.com, so not all videos will be instantly available except to current members.
Topics: Latest News & Updates | Give Your Two Cents »
StomperNet, the leading Internet Marketing training and educational company, has announced the addition of online and offline marketing veteran Lee Collins as StomperNet faculty.
Brad Fallon, StomperNet’s CEO announced the addition of Lee Collins at Michael Penland’s Internet Marketing SuperConference event in Orlando, Florida saying via Ross Goldberg that “Lee Collins adds tremendous value to Stompernet in his extensive online and offline expertise technology he calls Hybrid Marketing(tm)… when it comes to our members and the changing online landscape Lee is just the value-add that our Stompers need to succeed in 2010 and beyond.”
Lee adds, “It’s cool to be involved with a high-profile company like Stompernet and I look forward to adding value and helping in any way I can”.
If you’re a Stompernet Member, look forward to Lee’s first The Net Effect article this January.
Topics: Latest News & Updates | 3 Comments »
As a Direct Response Marketing consultant, there’s one sentence that really bugs me. (Honestly there are many, but we’ll talk about just this one today).
Here it is: “I’ll run an ad and see if direct response mail order really pays!”
Why do I hate that sentence? Because these words are spoken only by a total beginner or someone completely lacking in the most basic business experience.
Being in the business of selling by direct response mail is a continuous, ongoing activity. NOT a one shot “see if it works”. Day in and day out we do something to improve our results.
Here are 14 key points that you should consider EVERY TIME with your direct response advertising to ensure you get the results you desire.
I’ll cover the first 7 points today, and will continue the discussion with the final 7 points within the next few days.
Here we go:
#1. Purpose?
Before you place that ad you MUST ask yourself: “what is the purpose of this advertisement?” The answer will probably fall into one of two categories:
1) to generate a lead
2) to generate a sale
If you’re charging less than $10 you may be able to get some orders directly from a 1″ or a classified ad. Asking for $10 and up? Then you better go for a 1/3 page or more or just try to generate leads!
#2 Expectation!
It seems many new direct response advertisers have unreal expectations. They believe they can get a 1% return from a publication by using a small classified ad.
I have used full page ads and get less than 1/3 of 1% and we were happy with it. It’s always better to be more realistic with your expectations to avoid the perception of disappointment.
And know your numbers!
#3 Where to advertise?
You can use direct mail or ads in publications that are geared to the group you are trying got reach. Direct mail can be great if you are able to rent “hot” names that are recent buyers of items similar to yours.
Carefully search out the publications best for your offer. Your local library or bookstore (take a look at the magazine racks) can be your best source of such publications.
#4 Who buys by mail?
Believe it or not, even in today’s Internet age, an estimated 71% of the public has purchased by mail in response to a direct response advertisement.
Just use publications that already have a lot of mail order ads. Choose your publications carefully – the daily newspaper is NOT a good way to reach mail order buyers.
#5 Test, test, test!
You need to code your ads – every ad – in some way so you know the results you are getting from each publication. Some inquiries may cost you 50cents and from another publication they may cost you $1.75! You MUST figure out the value of each inquiry based on eventual orders received, so you can discontinue ads that are not showing a good return on investment.
Most people don’t even track their ads, so coding your ads will put you in the top 1% of other direct response marketers in your industry.
#6 Run ads in the best performing publications on a steady basis
Month in and month out keep your ads running in the publications that pay off. many people don’t respond the first time they see your offer. Familiarity and repetition build trust.
And keep in mind some months you will get more responses than others, but keep the ads running in every publication where it is profitable to do so.
and our final point for today…
#7 Ad Copy
A good direct response ad should have a headline that appeals to the people you are trying to reach. Period.
Do not use the word “Free” in a headline unless you want a whole bunch of inquiries from people who may not be seriously interested in your offer. (It’s better to get 10 people who are seriously interested in your offer than 100 tire-kickers “just checking things out”!).
Headlines should catch the attention of your potential BUYER… the body copy should give them enough information to make them act on your offer. Remember, “what’s in it for them?”.
Alright that should be enough to get you started with profitable Direct Response advertising. I will share the final 7 key points of my “14 Key Points to Profitable Direct Response” with you in a couple of days!
Topics: Direct Mail, Direct Response Marketing | Give Your Two Cents »
What happens when you combine the power of Web 2.0 Internet and tried and true Direct Response Marketing techniques?
That’s the question we asked ourselves almost two years ago, and Hybrid Marketing was born.
But there was still a void. Maybe not a void but we felt there was something bigger. Something we were missing. So for the past 20 months we went searching for that missing ingredient.
You see, what we realized (and you will too when you really think about it) is the people making the most money online (consistently, and that’s important) were the people who came from the OFFLINE world.
People like Dan Kennedy. And John Carlton. And Ted Nicholas. And Robert Allen. And Frank Kern. And Mike Filsaime. And T.J. Rohleder. And Michael Penland. And… the list goes on, but I think you get the idea. These are the people who use Direct Response Marketing techniques as a WEAPON and consistently crush it online.
These are our mentors. And most are now close friends.
And through studying Direct Response Marketing DIRECTLY from the Masters, our Hybrid Marketing system took on a whole new life. A life that was MUCH bigger than me and Robin could nurture by ourselves.
So from Hybrid Marketing, and our study of OFFLINE Direct Response Marketing, a new era is born.
The era of Direct Response Marketing 2.0!
Direct Response Marketing 2.0 is the TRUE synergy of online and offline marketing. It combines the prowess of our Hybrid Marketing system, with the tried and true direct response skills of crusty “I was making money online before there was an Internet” marketer Alan Bechtold (we love ya man), copywriting genius “Million Dollar” Mike Morgan, and branding expert Erik Stafford into something that could change your perception of MARKETING forever!
- Did you know: If you’re just an Internet Marketer you’re leaving an estimated 72% of your potential profits on the table? The Internet is just ONE media for your message, so why limit yourself to earning so little?
- Did you know: An estimated 50% of email NEVER reaches the intended recipient? Contrast this to REAL MAIL where over 92% is consistently delivered to the intended recipient!
But rather than ramble on, I want to invite you to enjoy our creation – Direct Response Marketing 2.0: The next generation of online and offline Synergy! We’ll give you FREE access to a DVD we’ve put together for you and a complete, state of the art online eCourse that takes you from simple Internet Mar(ke)ter to a REAL Direct Response Marketer in 10 quick lessons.
Grab this now before we start charging for it => http://www.DirectResponseMarketing20.com
– Lee Collins and Robin Collins
Direct Response Marketing Experts
Topics: Direct Response Marketing | 1 Comment »
Whether you’re a beginner, mid-level, or veteran Internet marketer you’re gonna LOVE these 36 step-by-step videos created for Internet Marketing enthusiasts who are Looking for Easy Ways to Increase Web Traffic, Boost Sales, and Convert More of Your Visitors Into Loyal, Paying Customers!
Does that sound like you?
If so, you’ll love these “instantly actionable” videos (and the rock-bottom price)!
Check out www.InsiderLessons.com, and grab the cool free bonus video from Michael Cheney and Andrew Fox!
Topics: Direct Mail, Marketing With Video, Mobile Messaging | Give Your Two Cents »
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