A Simple Way To Get Targeted Traffic Fast (Part 1 of 5) - 0

By: Lee Collins | Category: Online Marketing

You’re about to discover “A Simple Way To Get Targeted Traffic Fast” using a proven technique that I’ve successfully used to create information rich 15-30 page reports in no time flat!

Just follow in my footsteps…

While I was visiting some message boards the other day an idea hit me after I saw a very detailed post left by another
marketer. The post was full of resources and great information that if developed further would make one killer information product. Plus, the post was generating some GREAT feedback from the other forum visitors.

The feedback is what really stood out in my mind because it let me know that this is exactly the kind of information
people are looking for!

What I did was approach the writer of that post and ask permission to add my own content to their information so that I could distribute it as a lead-generator that would attract MY target market.

In other words… I was looking at a partially done information product that I could take and develop further without having to come up with a great idea myself!

The person who wrote the post I’m referring to gets Free Traffic out of me promoting their information so everyone wins. Since I know what my target market wants it would take no time to develop this information further.

Now Here’s Where The Targeted Traffic Comes In…

I could build on the information in the post to create a report that my target market would love and then I would do one or more of the following…

Step 1:

Approach sites that have a good amount of traffic and offer
them free customized PDF versions of the finished report.

To do this I would have to know that the website owner I’m
approaching generates the kind of traffic I want.

I would have to make sure that they cater to the same market.
It does me NO good to get 5,000 visitors a month from people
who have NO interest in the type of products I sell.

Remember it’s targeted traffic I’m after.

Of course the report will have visible links to my site, but also to
the site of the person who created the basis for the report.
A WIN-WIN situation is what you’re after.

Step 2:

I have an affiliate program. This means that I can let my affiliates
use my new report to draw traffic to my site. They wouldn’t actually
get customized copies of the report. They would link to my site
where I would give it away free to the people who join my mailing list.

I have it setup so that people joining my list get a 5-part email
course promoting one of my products giving the affiliate who sent
this person to my site credit if that sale is made. Not only will this
allow me to attract targeted traffic and more sales it will also allow
me to build my list faster.

Step 3:

I could combine this step with step 2. In addition to having
affiliates send people to my site for the purpose of getting
their hands on the report I developed I would have information
about another report that can be had just for referring three
people to my newsletter.

Information about this would be sent out after people have
actually had a chance to read my newsletter. This can be done
automatically with the service I use to automate my follow-ups:

http://www.AWeber.com

Step 4:

I could create a version of this report that can be
customized by my affiliates (who have a financial incentive) to
promote my site. This process can be automated with the various
ebook creation programs out there that allow your work to be
“branded” with information automatically.

Step 5:

Submit my report download sites that attract Millions Of
Visitors. Yes download sites accept well-written reports. Just
make sure that what you’re offering isn’t a blatant
advertisement and you’ll be fine.

I know that a lot of the traffic I get from these download sites
won’t be very targeted, but some will be. In an earlier article
I wrote that it sometimes doesn’t matter if all your traffic is
targeted if you get these “untargeted” people on your list.

You can always ASK your list what they want and then find or create that information for them.

That’s what surveys are for: http://www.surveymonkey.com

Visiting forums and looking for information that YOU can use to develop powerful lead-generators without starting from scratch is just one simple idea out of hundreds that can easily double your traffic in less than a month.

People create outstanding articles and deliver great discussion board posts every single day. Ask your target market what they want then find someone who has already done most of the creating for you.

Think of it as sort of a Joint Venture.

Sometimes you’ll find great information that you can use to grow your business in the places most people generally overlook. Products and ideas for products are everywhere so PAY ATTENTION!

Using this technique I’ve been able to create 15-30+ page reports without starting from scratch that generated TONS of “free” traffic for me.

Hot Tip: You can also create these reports for a multi-tier affiliate program and give them to your sub-affilaites to distribute! I did this for an online service and became the #1 referrer in less than a week – because I had DOZENS of sub-affiliates distributing the report I created for them! It’s a win-win for everyone!

Read this post again… More importantly… Use It!

Share your thoughts and comments below…

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Fastest Way to Get Started Online? - 0

By: Lee Collins | Category: Online Marketing

It still surprises me that even with as much information available on the Internet, people still write into our company HelpDesk asking “what is the fastest way to get started online?”.

They say they’ve tried “systems” and just haven’t been able to get any traction.

What I’ve discovered through my years in the trenches is that most of these people who claim to be giving you a system don’t even know what a system is. What do I mean?

Well, I have found a REAL Internet Marketing system is made up of 5 distinct components:

  1. Discovery. It’s essential to fully understand and identify your market (with money to spend), THEN simply correlate their WANTS (not needs) with a desirable product.
  2. Marketing. Your message must be clear and consistent, congruent with the desires of your market. Your message must be simple and focused.
  3. Sales. Your sales system must be simple and reliable. All the fancy gimmicks and gadgets in the world will not make up for a discombobulated system that frustrates your customers.
  4. Fulfillment. How your people get their stuff. No matter if it’s digital delivery online, or physical goods delivered offline, you must completely design your fulfillment system to serve your customer.
  5. Continuity. I don’t mean those forced monthly payments – I mean how you consistently stay in contact with your customers and have them coming to you over and over again to buy more of your stuff. Your Help Desk. The continuity (continuing existence) of your business.

Without each of these pieces you don’t have a real system. And it is these “gaps” that incrementally decrease your likelihood of success with your online (or offline) business.

I don’t have time or space here to elaborate on all these pieces, but dont get the wrong idea. Please don’t blame the person who sold it to you if your so-called “system” doesn’t have all these pieces in place. It’s not their fault – they probably have given you their best but they have likely never experienced a real system before.

Many entrepreneurs just haven’t had any “systems” experience, and they “assume” you know stuff that you may not. I call it the “65% Rule”. Meaning that most of the courses, systems, etc are written at the 65th percentile – assuming you already know the first 65% foundational information.

Unfortunately, for you these assumptions create gaps. These gaps create frustration. The frustration causes you to be jaded and throw up your hands and think “this stuff doesn’t work”. Am I right?

The good news for you is my combined 19 years of U.S. Air Force and corporate Information Technology management and training experience put me smack-dab in the middle on proven, working systems for the better part of my lifetime. And it’s that systems and training expertise that gives me (and now you) a clear edge.

I understand SYSTEMs.

A SYSTEM Saves You Significant Time, Energy, and Money. A SYSTEM is repeatable and provides reliable, consistent results no matter WHO the person is driving it. A system gives you specific, quantifiable result – EVERY TIME.

So back to that question: “what is the fastest way to get started online”?

I would say follow in my footsteps with my “12 Steps to Internet Success” SYSTEM. It’s like the original that I created and used since 2002 – only BETTER.

Grab Your charter lifetime membership now at
FastestWaytoGetStartedOnline.com

Any questions, comments? How can I help? Let me know…

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Lee Collins Top 10 Must-Have Mac App List - 0

By: Lee Collins | Category: Thoughts on Life & Liberty

A lot of people recently have been asking me about my switch to Mac and how things are going.

In a word – AWESOME!

I love my MacBook and I don’t see myself EVER going back to a Windows-based machine. The entire experience has been incredible – from having a computer that WORKS, to the exceptional support, to, well… EVERYTHING.

And once you have your Mac you will want to outfit it with the coolest apps – right?

So here’s a short list of my
Top 10 recommended Mac apps
(in no particular order):

Jing – yes, you should install and love jing for making short screen capture movies :-)
http://www.jingproject.com/

Growl - Growl lets Mac OS X applications unobtrusively tell you when things happen. I have mine setup to display in a semi-transparent box in the top right of my screen.
http://growl.info/

Hidden – the cheapest and most advanced theft recovery solution for your Mac
http://hiddenapp.com
(normally $20, only $10 with code TUAW50)

Audacity – free audio editor and recorder
http://audacity.sourceforge.net/

Skype – so we can chit-chat homie
http://www.skype.com/download/skype/macosx/

Disk Inventory X - shows what files takes up how much space (similar to Sequoia for Windows)
http://www.derlien.com/

Firefox – the best web browser around in my opinion
http://www.mozilla-europe.org/en/products/firefox/

Gimp – free image editing program (free alternative to Photoshop)
http://gimp.lisanet.de/Website/Download.html

Monolingual – I don’t speak Portugese, so why should my Mac?
(save disk space by deleting unnecessary languages)
http://monolingual.sourceforge.net/

MacJanitor - cleans up various system files & stuff to keep your Mac running smoothly
http://personalpages.tds.net/~brian_hill/downloads.html

So that’s my list…

What Mac apps do you love and can’t live without?

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Why do I need Video and Audio on my Website? - 0

By: Lee Collins | Category: Online Marketing

The simple answer: Multimedia is quickly becoming a necessity to the sustainability and future of online businesses.

Very soon, all online business owners and marketers without exception will need to incorporate multimedia into their marketing strategies to maintain the continued existence of their online presence.

By using multimedia, you can also communicate better with people, specifically prospective customers, allowing you to get your point across much easier which all leads to one end result- MORE SALES!

There are many others benefits to speak of which include the following:

  • 1. Explain selling-points much more easily and clearly to captivate your potential buyer.
  • 2. Describe your product or service and the benefits of using it clearly and concisely.
  • 3. Video and Audio conveys PROFESSIONALISM and most importantly it provides you with something that is essential in any business- CREDIBILITY. With credibility, you can sell more of your product or service, build that sacred opt-in list much more quickly and convince visitors to click on a link to an affiliate program you are advertising.

Therefore, as an increasing number of online business owners and marketers recognize the competitive advantages of multimedia and its power as a communication vehicle, multimedia content will become an integral part of the web experience.

Think about it…

You can convince your prospect to buy your product or service or subscribe to your ezine or newsletter much more easily with a 3 minute video as opposed to a long winded sales page that doesn’t convey your passion for your product, service or publication.

The human voice has the power to influence, motivate, and persuade prospects to take action with much less resistance and reluctance.

Finally, my question to you is: do advertisers on TV try to sell you their products and services only by using written text?

Heck no! I rest my case.

Resources? For some really cool voiceover software and more information on using audio and video on your website, please visit Voiceovers123.com. This is as plug and play as it gets.

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How to Make Indestructible Pop-Ups (in a Cool Web2.0 Lightbox Way) - 0

By: Lee Collins | Category: Online Marketing

A lot of people believe pop-ups are annoying, but the fact is they are VERY effective when used correctly.

That’s what Video #1: “Insane Conversions From Targeted Dialog Boxes” is all about! In this month’s session, we take a look at ‘indestructible pop-ups’ using a very Web 2.0 ‘lightbox’ style technique for generating pop-ups that are unblockable in all the major browsers.

The cool thing is, instead of being annoying and offensive (like most pop-ups are), we look at ways to add value to your visitor’s browsing experience with some brand new Javascript techniques and sliders that have taken failing response rates from ‘old’ style pop-ups… and bumped them up to 20% or more.

You also get Video #2: Creating “The Ultimate Countdown Offer”. This premise takes the pop-up concept from the first video of this month’s series one step further, and represents one of the most effective ‘urgency’ creation techniques available in Internet marketing.

What we’re going to build in this video is a ‘Countdown lightbox’. Essentially, this is a pop-up that has a pre-defined expiration period for your visitor to take a certain action before the clock hits zero… or they lose out for good.

Then we jump into Video #3: “The Slide-Up Bar Visitors Can’t Help But Notice”. This one’s an interesting play on the classic pop-up box, and is so ‘under the radar’ as far as being seen as one, that the visitors reflex reaction is to stop and pay attention rather than simply hit ‘close’ (at least in my own observations!)

It works by ’sliding up’ a footer that contains time-sensitive, pertinent information. (You’ve seen this cool footers, right? Well now you’re gonna see exactly how to put one on your website!)

Grab everything right now at InsiderLessons.com.

Note: content is added monthly at InsiderLessons.com, so not all videos will be instantly available except to current members.

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